Public opinion poll/Bibliography

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A list of key readings about Public opinion poll.
Please sort and annotate in a user-friendly manner. For formatting, consider using automated reference wikification.

The practice of polling

Public opinion polling history

  • Converse, Jean M. Survey Research in the United States: Roots and Emergence 1890-1960 (1987)
  • Igo, Sarah E. The Averaged American: Surveys, Citizens, and the Making of a Mass Public. Cambridge, MA: Harvard University Press, 2007.
  • Robinson, Daniel J. The Measure of Democracy: Polling, Market Research, and Public Life, 1930-1945. Toronto: University of Toronto Press, 1999.
  • Squire, Peverill. "Why the 1936 Literary Digest Poll Failed, Public Opinion Quarterly 52 (1988) pp. 125-133.

Commentaries and controversy

Polling results