Jihad vs. McWorld: How Globalism and Tribalism are Reshaping the World

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Jihad vs. McWorld: How Globalism and Tribalism are Reshaping the World is a book by Benjamin Barber, which examines not only the economic, but cultural and religious aspects of globalization. He proposes one current of "a current narrowly conceived faiths against against every form of interdependence...against modernity itself as well as the future in which modernity issues. The second paints that future in shimmering pastels, a busy portrait of onrushing economic, technological, and ecological forces that demand integration and uniformity and and mesmerize people everywhere with fast music — MTV, Macintosh and McDonald's — pressing together into one homegeneous theme park....caught between Babel and Disneyland, the planet is falling precipitously apart and coming reluctantly together only at the very same moment.[1]

Part I: the New World of McWorld

The Old Economy and the Birth of a New McWorld

===The Resource Imperative: the passing of autarky and the fall of the west

=The Industrial Sector and the Rise of the East

From Hard Goods to Soft Goods

From Soft Goods to Service

Television and MTV: McWorld's Noisy Soul

Teleliterature and the Theme Parking of McWorld

Who Owns McWorld? The Media Merger Frenzy

Part II. The Old World of Jihad

Jihad vs. McWorld or Jihad via McWorld

Jihad within McWorld: "The Democracties"

China and the Not Necessarily Democratic Pacific Rim

Essential Jihad: Islam and Fundamentalism

Part III. Jihad vs. McWorld

Jihad and McWorld in the New World Disorder

Wild Capitalism vs. Democracy

Capitalism vs. Democracy in Russia

The Colonization of East Germany by McWorld

Security Global Democracy in the World of McWorld

References

  1. Benjamin Barber (1996), Jihad vs. McWorld: How Globalism and Tribalism are Reshaping the World, Ballantine, ISBN 034538304, p. 4