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...uniformly high in the "bedside manner" department, since much depended on placebo effect and that is quite dependent on presentation to the patient. So, suddenly, b

...entional medicine until the mid 20th century was mainly the history of the placebo effect. The first real conventional drug, aspirin, only came along at the start of

...p is rarely more effective than a sugar pill; the power and paradox of the placebo effect; how statistics and studies themselves are frequently deceptive; and why CP