Fundraising

Fundraising is the art and science of recruiting donors for a cause.

In the U.S., fundraising for nonprofit organizations (referred to by the IRS as "public charities") is often closely associated with the availability for donors of tax-deductions , whereas fundraising for political causes is generally not tax-deductible. There are numerous forms of fundraising, including face-to-face, direct mail, annual campaigns for operating funds, capital campaigns and numerous other types.

Fundraising can consist of organized "campaigns" soliciting donations or hosting special events to raise money. Most fundraising campaigns adopt a two-tier strategy, seeking to develop very large contributions from a very small and select group of "leadership givers", and a large number of smaller donations from a large number of donors.

Those not familiar with the field sometimes think of fundraising as a challenging, even forbidding, task of beggin, cajoling or teasing money away from reluctant givers. Fundraising professionals often counter this impression with the suggestion that real, good fundraising is more like "friend raising." The fundraising literature is full of admonitions such as "don't give until it hurts; give until it feels good."

The range of fundraising activities in contemporary society is truly mind-boggling, from the bake sale conducted by a social club to capital campaigns for colleges, hospitals and other large institutions with goals in excess of a billion dollars.