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== '''[[Food reward]]''' ==
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Food intake involves both 'homeostatic feeding' (energy demands) and ‘non-homeostatic feeding’; the latter is associated with  '''food reward''', which involves both 'liking’ (pleasure/palatability) and ‘wanting’ (incentive motivation) according to the ''salience theory''. Experiments in mice suggest that ‘liking’ involves the release of mu-[[opioid peptide]]s in brain, while ‘wanting’ involves the neurotransmitter [[dopamine]] <ref>Berridge KC (2007) The debate over dopamine’s role in reward: the case for incentive salience. ''Psychopharmacology'' 191:391–431</ref>.
==Footnotes==
 
==='''Motivated behaviour and food as a reinforcer'''===
The brain’s reward systems react to stimuli such as sight, smell and taste, and other cues that predict food. However, hunger cannot result in unconditioned goal-directed behaviour; <ref>Changizi MA ''et al.'' (2002) Evidence that appetitive responses for dehydration and food-deprivation are learned ''Physiol Behav'' 75:295–304</ref> chance encounters with palatable foods are required before goal-directed behaviour can occur, which link the internal needs with the salience of environmental stimuli <ref>Wise RA (2006) Role of brain dopamine in food reward and reinforcement ''Phil Trans R Soc Lond B Biol Sci'' 361:1149–58</ref>For exa mple, an infant recognises and learns to seek out sweet tastes, but the desire for any particular food is controlled by the interaction of peptide levels (related to hunger) with neural circuits in the brain which store the animal’s past experience of that particular food. <ref>Steiner JE ''et al.''(2001) Comparative expression of hedonic impact: affective reactions to taste by human infants and other primates ''Neurosci Biobehav Rev'' 25:53–74</ref> Subsequently, the infant will taste both food and non-food objects indiscriminately until it has received reinforcing feedback from enough stimuli. A monkey’s appetite for yellow bananas requires that the monkey learns to relate the sight of the yellow skin of a banana with the sweet taste of the banana, plus the consequences of eating it. Preference for a particular food results only when the post-ingestional consequences of that food ’reinforce’ the tendency to eat that food. For these reasons, food is considered to be a strong reinforcer. When the response of a behaviour stimulated by a reinforcer increases the frequency of that  behaviour; that is ''positive reinforcement'' or ''reward learning'', and the positive events are called ''rewards'' <ref>Epstein LH ''et al.''(2007) Food reinforcement and eating: a multilevel analysis ''Psychol Bull'' 133:884–906</ref>. The reinforcing efficacy of food reward is the ability of the reward to maintain rather than to establish behaviour; consequently the stimulus learning contributes to the response learning.
 
''[[Food reward|.... (read more)]]''
 
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Latest revision as of 10:19, 11 September 2020

1901 photograph of a stentor (announcer) at the Budapest Telefon Hirmondó.

Telephone newspaper is a general term for the telephone-based news and entertainment services which were introduced beginning in the 1890s, and primarily located in large European cities. These systems were the first example of electronic broadcasting, and offered a wide variety of programming, however, only a relative few were ever established. Although these systems predated the invention of radio, they were supplanted by radio broadcasting stations beginning in the 1920s, primarily because radio signals were able to cover much wider areas with higher quality audio.

History

After the electric telephone was introduced in the mid-1870s, it was mainly used for personal communication. But the idea of distributing entertainment and news appeared soon thereafter, and many early demonstrations included the transmission of musical concerts. In one particularly advanced example, Clément Ader, at the 1881 Paris Electrical Exhibition, prepared a listening room where participants could hear, in stereo, performances from the Paris Grand Opera. Also, in 1888, Edward Bellamy's influential novel Looking Backward: 2000-1887 foresaw the establishment of entertainment transmitted by telephone lines to individual homes.

The scattered demonstrations were eventually followed by the establishment of more organized services, which were generally called Telephone Newspapers, although all of these systems also included entertainment programming. However, the technical capabilities of the time meant that there were limited means for amplifying and transmitting telephone signals over long distances, so listeners had to wear headphones to receive the programs, and service areas were generally limited to a single city. While some of the systems, including the Telefon Hirmondó, built their own one-way transmission lines, others, including the Electrophone, used standard commercial telephone lines, which allowed subscribers to talk to operators in order to select programming. The Telephone Newspapers drew upon a mixture of outside sources for their programs, including local live theaters and church services, whose programs were picked up by special telephone lines, and then retransmitted to the subscribers. Other programs were transmitted directly from the system's own studios. In later years, retransmitted radio programs were added.

During this era telephones were expensive luxury items, so the subscribers tended to be the wealthy elite of society. Financing was normally done by charging fees, including monthly subscriptions for home users, and, in locations such as hotel lobbies, through the use of coin-operated receivers, which provided short periods of listening for a set payment. Some systems also accepted paid advertising.

Footnotes