Marketing > Catalogs > List of marketing topics

From Citizendium, the Citizens' Compendium

This is a list of marketing concepts. It does not include people, places, businesses or other organisations.

• 4 Ps (The Four Ps: Product, Place, Price, Promotion)
• A
  • Advertising
  • AIDA (Attention, Interest, Desire, Action)
  • Attitudes
• B
  • B2B (Business to Business)
  • B2C (Business to Consumer)
  • Brand
  • Branding
• C
  • Consumer
  • Consumer behaviour
• D
  • Diffusion of innovation
  • Distribution
• E
  • ELM (Elaboration Likelihood Model)
• F
  • FMCG (Fast Moving Consumer Goods)
  • Forecasting
• G
  • Goods marketing
  • Goods-based logic of marketing
• H
  • Hierarchy of effects (Advertising and Persuasion)
• I
  • IMC (Integrated Marketing Communication)
  • IP (Intellectual Property)
• J
  • JIT (Just In Time)
• K
  • Knowledge Management
• L
  • Lifetime Value of the Customer
• M
  • Market research
  • Market segmentation
  • Market share
  • Marketing plan
• N
  • NPD (New Product Development)
• O
  • Opinions
• P
  • PIMS (Profit Impact of Marketing Strategy)
  • Positioning
  • Public Relations
  • Pricing
  • PLC (Product Life Cycle)
  • Projective techniques
• Q
  • Qualitative research
  • Quantitative research
• R
  • Relationship marketing
• S
  • Service marketing
  • Service-dominant logic of marketing
  • Shotgun Marketing
  • STP (Segmentation, Targeting and Positioning)
  • SWOT (Strengths, Weaknesses, Opportunities, Threats)
• T
  • Target marketing
• U
  • Upselling
• V
  • Value
  • Values
  • VALS (Values and Life Styles)
  • Viral marketing
• W
  • Word of mouth
• X
• Y
• Z
  • ZMET (Zaltman Metaphor Elicitation Technique)