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Breakfast cereal industry/Bibliography

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A list of key readings about Breakfast cereal industry.
Please sort and annotate in a user-friendly manner. For formatting, consider using automated reference wikification.
  • Caldwell, Elwood F. Breakfast Cereals and How They Are Made (2nd ed. 2000), the factory perspective
  • Connor, John M. "Breakfast Cereals: The Extreme Food Industry," Agribusiness 1999, v, 15#2 pp 247-260 abstract at [1]
  • Douglass, Judith S. et al. Composition of Foods: Breakfast Cereals: Raw, Processed, Prepared (1995), from U.S. Department of Agriculture, 160pp full text online
  • Forsythe, Tom, et al. General Mills: 75 Years of Innovation, Invention, Food & Fun. (2003)
  • Gray, James. Business Without Boundary: The Story of General Mills. (1954)
  • Hotchkiss, Ron. "Kelloggs of Battle Creek." American History 1995 29(6): 62-66. Issn: 1076-8866 Fulltext: Ebsco
  • Kulp, Karel. Handbook of Cereal Science and Technology (2000) 790 pages excerpt and text search
  • Marquette, Arthur F. Brands, Trademarks, and Good Will: The Story of the Quaker Oats Company. (1967)
  • Musser, Joe. The Cereal Tycoon: Henry Parsons Crowell: Founder of the Quaker Oats Co. (2002) 168 pages
  • Paxson, Peyton. "Charles William Post: The Mass Marketing of Health and Welfare." PhD Dissertation Boston U. 1993. 443 pp. DAI 1993 54(3): 981-982-A. DA9319980 Fulltext: ProQuest Dissertations & Theses
  • Powell, Horace B. The Original Has This Signature--W. K. Kellogg. (1956)
  • Reimer, Jeff. "Market Conduct in the U.S. Ready-to-eat Cereal Industry" Journal of Agricultural and Food Industrial Organization (2004) vol 2#9 online edition
  • U.S. Census Bureau, Breakfast Cereal Manufacturing: 2002 (2004) online edition
  • Wojahn, Ellen. The General Mills/Parker Brothers Merger: Playing by Different Rules 2003