Phorm/Related Articles
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Phorm: UK company that provides a controversial technology that inserts personalized adverts at the ISP level. Has been the subject of campaigns by digital rights and privacy groups like the Open Rights Group due to the potential privacy implications of using ISP traffic data for inserting advertising. [e]
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Parent topics
- Advertising [r]: Form of communication used to help sell products and services. [e]
- Internet [r]: International "network of networks" that connects computers together through the Internet Protocol Suite and supports applications like Email and the World Wide Web. [e]
Subtopics
- Open Rights Group [r]: UK pressure group campaigning for digital rights and freedom on the Internet. [e]