Talk:Gay marketing

Article Checklist for "Gay marketing"

Workgroup category or categories	Business Workgroup [Editors asked to check categories]
Article status	Developing article: beyond a stub, but incomplete
Underlinked article?	Yes
Basic cleanup done?	Yes
Checklist last edited by	Matt Innis (Talk) 19:53, 24 July 2007 (CDT)

To learn how to fill out this checklist, please see CZ:The Article Checklist.

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I started this article from scratch here at Citizendium.--Ian Johnson 15:19, 25 July 2007 (CDT)

Original author notes

I created the Gay marketing article without outgoing hyperlinks to start. There are obvious opportunities to source various parts of the article, and to create new CZ articles for related topics: Gay community, gay media and so on. I will get to these if someone else does not first.

It is also worth considering including links to external sites related to gay marketing.

As the company I run (Out Now) is in this article's topic area I refrained from doing this, but perhaps some other author or editor may consider the inclusion of links to organizations referenced in the article.

Gay Market News is an update service on gay marketing http://www.gaymarketnews.com that I think is also of interest to the article's topic - but it is not yet included as I write content for it.

Perhaps another author can look into this and decide whether to include these links.

This is the very first article I have created for CZ and so am looking forward to receiving any feedback, either here or on my talkpage, about ideas for improvements.

In addition, I did not yet know how to add the checklist, so if you do know, please add it, or else I will learn more and return to do it. --Ian Johnson 17:39, 24 July 2007 (CDT)

Hi Ian, I added the checklist! I also left the 'legend' at the bottom so you can see how the answers were figured. Once you got the idea, please delete that part. For your first article, you are off to a fast start and seem to be learning fast. Keep going! --Matt Innis (Talk) 19:53, 24 July 2007 (CDT)

Syntax of title

I'd like to suggest that the syntax of this article title is problematic.

To illustrate, consider the many demographics marketers target. A few off the top of my head are Marketing to teens, Marketing to children, Marketing to parents, Marketing to homeowners, Marketing to singles, Marketing to the obese, Marketing to the retired, Marketing to farmers, etc. Following the syntax of this title--well, the results are actually quite humorous. We get Retired marketing, Obese marketing, etc. And here is one potentially very confusing: Farmers marketing, rather than Marketing to farmers.

I am suggesting with author hat on that all article titles on marketing to certain demographics be consistent, in the form Marketing to demographic X.

I'd also wonder if articles on marketing to individual sociological populations segments is Maintainabile. Articles on marketing targeted to society's seemingly countless populations segments--that cannot be anything other than exceedingly numerous, unless a handful of articles on Marketing to X are combined, and X is an umbrella term for the major population segments, e.g., an Marketing to children would be about marketing to all people under 18.

 —Stephen Ewen (Talk) 05:06, 26 July 2007 (CDT)

I would plump for the current title Gay marketing as being preferable. The suggested alternative possible titles Marketing to gays or similar might possibly be construed as being disrespectful by GLBT people - "gays" being a form of expression that is sometimes used by people not fond of the gay community. Also, the term "Gay marketing" has gained a currency of usage for over a decade that, rightly or wrongly, seems to have traction in the marketplace. It is similar to the terms Niche marketing or Internet marketing or many others of similar syntax whereby usage has created acceptance of the term. I am quite open to others' thoughts on the issue. For example, I could quite comfortably support Marketing to gay consumers with a redirect from Gay marketing as a potentially strong solution in line with your suggestion. Thoughts? --Ian Johnson 05:19, 26 July 2007 (CDT)

Well, Internet marketing is a venue for marketing (the Internet) and most if not all marketing targets population demographics (note how, for example, TIME Magazine publishes 20+ editions targeted for certain demographics--ads differ between versions while the articles are nearly constant). "Gay", or whatever term used for the population, remains just that, a population demographic, not a venue. It certainly makes sense that the syntax of venue marketing should be X marketing. See my thinking here?  —Stephen Ewen (Talk)