Jihad vs. McWorld: How Globalism and Tribalism are Reshaping the World/Definition

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A definition or brief description of Jihad vs. McWorld: How Globalism and Tribalism are Reshaping the World.

A book by Benjamin Barber, first published in 1995, examining the interaction of globalization and consumerism with religious fundamentalism and tribalism; McDonald's, MTV, and Macintosh are used as icons for consumerism