Barry Zorthian

Barry Zorthian is a specialist in public communications, best known for heading the Joint U.S. Public Affairs Office and the U.S. Information Agency in South Vietnam during the Vietnam War. He is now a partner in the public affairs firm, Alcalde & Fay.

Previously, he spent twelve years with Time Inc., first as President of Time Life Broadcast and Cable and then as Vice President for Government Affairs. He is a retired member of the New York Bar, a retired U.S. Marine Corps Reserve Colonel and has been listed in Who's Who in America for the past thirty years.

Vietnam
With the rank of Minister-Counselor, he was in Vietnam between 1964 and 1968.

Public diplomacy
Is it time to suggest that we are putting too much stock in the potential of a process that has become known as Public Diplomacy which has had particular focus, attention and discussion since 9/11? And to also suggest that we might stop expecting senior government appointees to achieve impossible results through some magical application of spin and talk-talk to remedy this country's dismal current standing in the minds of many peoples oversea to the detriment of our country's interests and goals.

Education

 * B.A., Yale University
 * LL.B. cum laude, New York University School of Law.