Applied statistics

Applied statistics has made major contributions to scientific research and to the conduct of operational activities in a variety of fields. It has provided both a familiar source of information  and a notorious source of error and misinformation. Popular errors commonly arise from misplaced confidence in  intuitive interpretations, and  some  serious errors have arisen from misuse by mathematicians and other professionals. Deliberate misinterpretation of statistics by politicians and marketing professionals is so much a popular perception that its genuine  use is often treated with suspicion. However, its use is in fact unavoidable, and its misinterpretation can usually  be avoided  given a grasp of some readily understood concepts.

Overview: the basics
Statistics are observations that are recorded in numerical form. It is essential to their successful handling to accept that statistics are not facts and therefore incontrovertible, but observations about facts and therefore fallible. The reliability of the information that they provide depends not only upon their successful interpretation, but also upon the accuracy with which the facts are observed and the extent to which they truly represent the subject matter of that information. An appreciation of the means by which statistics are collected is thus an essential part of the understanding of statistics and is least as important as a familiarity with the tools that are used in its interpretation.

The basic laws of chance from which much of statistics theory has been derived are little more than a formalisation of intuitive concepts, and the use of the resulting algorithms for the solution of many everyday statistical problems should require  only  a grasp of basic mathematical principles. Failures of interpretation by professional users suggest, however,  that "probability blindness" is an inherent  characteristic of the human brain that prevents the effective employment of intuition for that purpose.

Success in the use of more advanced statistics theory depends not so much upon mathematical ability as upon well-considered discrimination in the application of its theorems.

The collection of statistics
The methodology adopted for the collection of observations has a profound influence upon the problem of extracting useful information from the resulting statistics. That problem is at its easiest when the collecting authority can minimise disturbing influences by conducting a "controlled experiment". A range of more complex methodologies (and associated software packages) referred to as "the design of experiments" is available for use when the collecting authority has various lesser degrees of control. The object of the design in each case is to facilitate the testing of an hypothesis by helping to exclude the influence of factors that the hypothesis does not take into account. When extraneous influences cannot be eliminated by physical exclusion, their effects can sometimes be estimated by purely  analytical techniques such as the  "analysis of variance" For example, the attitudes of the statistics authorities to extraneous influences has usually been passive, and the testing of economic hypotheses has used a version of the analysis of variance termed "econometrics" (sometimes confused with economic modelling, which is a purely deterministic technique).

The taking of samples reduces the cost of collecting observations and increases the opportunities to generate false information. One source of error arises from the fact that every time a sample is taken there will be a different result. That source of error is readily quantified as the sample's "standard error", or as the "confidence interval" within which the mean observation may be expected to lie. That source of error cannot be eliminated, but it can  be reduced to an acceptable level by increasing the size of the sample. The other source of error arises from the likelihood that the characteristics of the sample differ from those of the "population" that it is intended to represent. That source of error does not diminish with sample size and cannot be estimated by a mathematical formula. Careful attention to what is known about the composition of the "population" and the reflection of that composition  in the sample is the only available precaution. The composition of the respondents to an opinion poll, for example, is normally chosen to reflect as far as possible the composition of the intended "population" as regards sex, age, income bracket etc. The remaining difference is referred as the "sample bias"'.

The use by statisticians of the term "population" refers, not to people in general, but to the category of things or people about which information is sought. A precise definition of the target population is an essential starting point in a statistical investigation, and also a possible source of misinformation. Difficulty can arise when, as often happens, the definition has to be arbitrary. If the intended population were the output of the country's farmers, for example, it might be necessary to draw an arbitrary dividing line between farmers and owners of smallholdings such as market gardens. Any major change over time in the relative output of farm products by the included and excluded categories might then lead to misleading conclusions. Technological change, such as the change from typewriters to word processors has sometimes given rise to serious difficulties in the construction of the price indexes used in the correction of GDP for inflation. Since there is no objective solution to those problems, it is inevitable that national statistics embody an element of judgement exercised by the professional statisticians in the statistics authorities.

Statistical inference
Although statistics is sometimes thought of as a branch of mathematics, some of its findings can be successfully interpreted by verbal inference, and there are others that only require the use of a few simply-expressed rules (such as those set out in paragraph 1 of the tutorials subpage). However, there is evidence to suggest that most people confidently prefer an intuitive approach, unaware of the "probability blindness"  that is  characteristic of the human brain. Educated professionals seem not to be immune from overconfidence in that respect, of which there have been several examples involving the medical profession. For example, the following question was put to the staff and students of the Harvard Medical School :If a test of a disease that has a prevalence rate of 1 in 1000 has a false positive rate of 5%, what is the chance that a person who has been given a positive result actually has the disease. - 45 per cent gave the intuitive answer of 95% when the true answer is 2% (see paragraph 2 of the tutorials subpage). No harm was done by those mistakes, but similar overconfidence by an eminent expert cost the English mother, Sally Clark, her liberty (see paragraph 3 of the tutorials subpage).

The development of statistics theory that has enabled  more complex statistical problems to be tackled,  has been the work of mathematical  geniuses  such as Bernoulli, Laplace and Pascal, but the skills required for the  effective use of statistics are different from those required for the understanding of the mathematical derivation of their theorems. Statistics theory is mainly concerned with the special circumstances under which events are governed solely by chance, without any influence from human action or recognisable natural forces, whereas applied statistics is usually concerned with its use under less restricted circumstances. Also, the terminology of statistical theory attaches precise meanings to some everyday words that may not always be applicable under less restricted circumstances. When, for example, a degree of statistical confidence is expressed in the statement that the strength of a type of steel will not fall below a stated level, that degree of confidence may apply only to certain  circumstances - and not, for example, under conditions of widely varying temperatures. Thus the successful user of statistics has to combine an awareness of the theoretical tools of inference that are available with an appreciation of the extent to which they can safely be applied to a particular  problem - if indeed they can be so applied, bearing in mind the financial disasters that have resulted from the mistaken reliance upon statistics in  situations containing  deterministic risks. . The user who plans to employ those tools for the analysis of data must also be prepared to spend a good deal of time acquiring a grasp of the relevant theorems of statistics theory, and mastering the intricacies of the free statistical software that is available for that purpose. Managers who supervise such work, and users of its application,  may seek to be excused  from such expenditure of effort, but cannot escape responsibilty for acquiring an understanding of statistical concepts that is at least sufficient for an awareness of the limitations of such analysis. And, as the statistician, M J Moroney has emphasised, there can never be any question of making a decision solely on the basis of a statistical test: an engineer doing a statistical test must remain an engineer, an economist must remain an economist, a pharmacist a pharmacist.

A major contribution of statistics theory to the interpretation of results obtained from a sample is the quantification of the intuitive concept of  "significance" in a way  that enables an objective answer to be given to the question of how likely it is that, what might appear to be information, is really only a matter of chance (although the way that question is usually put by statisticians is "whether  the result is significant at the 5 per cent level"). If - and only if - it can be established by other methods that the sample used was not biassed, then one of a variety of statistical tests can be used to answer that question. When established, the conclusion is best reported in jargon-free English, using a phrase such as "this result could arise by chance once in twenty trials". Equally useful is its quantification of the concept of the term "confidence", enabling an objective answer to be given to a question such as "how confident are we that the toxicity of a drug does not exceed a stipulate level" (or that a structure can bear at least a stipulate load, or that a variable lies within a stipulated confidence interval). Among the most powerful of the techniques of statistical analysis is the use of "correlation" (sometimes termed "regression") to explore a relationship when the available evidence is subject to errors that are attributable solely to chance. It could be used, for example, to estimate the average constant of proportionality in a (hypothesised) linear relation between IQs and examination marks. In a more complex case it is used to explore the relationship between household income and household saving, taking account of other factors believed to affect that relationship. But, besides being very powerful, regression methods are especially prone to the production of false information. Success in interpreting the data requires the tackling of problems that are often more difficult than the statistical manipulation.

Sources of statistics
Published statistics are widely used for research into subjects such as economics, health and demography. A large volume of time-series statistics is published by national statistics authorities. In the United States, for example, statistical series are published regularly by over 70 federal agencies. There are also a number of databases and collations of national statistics published by international agencies such as the United Nations and the OECD , most of which are available on the internet. Although a number of attempts have been made to introduce common standards, nationally-published statistics are seldom directly comparable, except after extensive adjustments. Many of those series involve the quarterly or monthly collection of data concerning a specified topic such as an industry, a disease or a category of crime or of economic activity, often by a comprehensive survey (and sometimes by sample surveys) of holders of the relevant data. Another type of source, that has been of value in medical, social and criminological  research, has been the occasional collection of comparative  data from a group of people born in a particular place on a particular date, by a technique termed "birth-cohort study" (such as the study of the people born in Britain in one week in April 1970, the study of people born in Philadelphia in 1958 , and others )

Major applications of statistics
Statistical analysis has been widely used for scientific research, drawing upon both published statistics and the results of surveys and laboratory experiments, and it has enabled major scientific advances to be made in subjects as diverse as medicine and criminology. It has also had operational uses in the fields of business decision-making. , climatology, metrology , cost/benefit analysis, and finance. For those operational applications it has often had to draw upon  theoretical knowledge and professional judgement,  as well as upon records of past experience. As the distinguished economist Frank Knight observed in 1921, "business decisions ... deal with situations which are far too unique, generally speaking, for any sort of statistical tabulation to have any value for guidance. The conception of an objectively measurable probability or chance is simply inapplicable." - and drew a distinction between risk, which can sometimes be estimated objectively; and uncertainty, which never can. Business decisions necessarily involve the use of subjective estimates, which can be combined using a "decision tree" to produce a probability estimate for each of the range of possible outcomes, enabling the values of those outcomes to be combined to yield a "net present expected value". The estimation of net present value in that way, is an essential feature of cost/benefit analysis, and in those and other applications it may be necessary to base decisions upon a combination of "aleatory" (chance-related) and "epistemic" (cognitive) factors. In the practice of risk management, in particular, it is important not to neglect epistemic factors.

Adjustments, pitfalls and errors
Those who regard statistics as being on a par with the proverbial "damned lies" and those who believe them always to be totally objective estimates, are equally at fault. The concept of an objective statistic is a mathematical abstraction and although some, such as some financial statistics, approximate to that ideal, most published and unpublished statistics embody some element of subjective judgement.